Luxe ID™
The future of luxury sales, ownership, and resale
LUXE-ID is helping affluent consumers obtain in-depth information about their luxury purchases, changing the entire buying experience by giving them total peace of mind while they enjoy the convenience and ease of international online shopping anywhere in the world.
Using advanced blockchain technology, a unique digital passport is created around the asset that permanently records, verifies, and identifies every step of the lifecycle of the luxury good, from its manufacture and production to its original sale. The digital passport records information such as the date and location of origin, all production details, limited-edition characteristics and photos, ownership history, type of good, serial number, and more. All of the asset’s “identity” information is then stored on the blockchain, in the owner’s ID NFT™ Vault, which is secure, immutable and private. Ownership of the asset can then be transferred through the blockchain, eliminating the possibility of counterfeiting while offering proof of exclusivity and authenticity of each luxury good for the next owner without disclosing either party’s name.
ADVANTAGES FOR BRANDS
- Sustained Brand Reputation (lessen risk of counterfeiting globally)
- Increase in consumer online conversations, relationship and engagement with the brand
- Store and measure information about the goods in a way everyone can trust
- Differentiator, giving competitive advantage
- Be seen as innovative, unique and desirable, demonstrate that you care about your customers
ADVANTAGES FOR CONSUMERS/PURCHASERS
- Convenience, peace of mind
- Increased buying power and confidence, feeling of security and intelligence, being market and tech savvy
Ex. “I know how to buy the “real deal,” it’s authenticated, verifiable and not counterfeit.”)
- Increased ability to sell, with sustained long-term value
- Fraud protection, traceability, and insurable (owner’s original investment is safe)
- Owner anonymity guaranteed